(10E)
A satirical exploration of Henry Ford's failed utopia and rubber tree plantation in the middle of the Brazilian rainforest. When the eccentric auto baron sets his sights on foreign rubber, the people of Fordlandia get a taste of a bizarre American lifestyle half-remembered and partly imagined. Industry, hard labor, mandatory square dances, and good intentions mix to disastrous effect as communications with Ford fail to overcome the technological limitations and cultural barriers. Set to music inspired by a 90’s-era industrial sound, Fordlandia welcomes you to take your place on the assembly line. Ford will either succeed in converting the Amazonian people into his vision of the American dream or Ford’s folly will be the lasting American colonial legacy.